The Light In Everything
Katya Balen
with stunning cover illustration by Kate Greenaway Medal winner Sydney Smith
9781526622990 | 14 April 2022 | £12.99 HB
CAMPAIGN OBJECTIVES
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Lead publicity-led M&P hardback campaign, building a platform for paperback publication with a buzz-building word-of-mouth campaign, continuing to establish Katya with the journalists, booksellers, gatekeepers and media, building a platform of press, reader & peer author review quotes
Secure high-profile national review coverage, building awareness and recognition with the consumer and trade ahead of paperback publication
Continue to position Katya Balen as the go-to writer for heart-warming and life-affirming literary middle-grade stories
Work closely with literacy and education partners and gatekeeperssuch as EmpathyLab, Reading Teachers = Reading Pupils
National and regional awards-focus, building on and maximising the success of October, October