营销信息：
Law Roach continues to mention How to Build a
Fashion Icon in interviews.
Please see here: VOGUE UK, June issue
(192K circulation, vogue.co.uk 709K
circulation)
Law Roach has been doing some recent press
timed to Zendaya’s Red Carpet moments for her new film and her co-chairing the
Met Gala
The book is
mentioned in all coverage:
New York Times Styles (circ: 379,380; 146,090,372 UVM)
The Run-Through with Vogue
Law will be the co-host with Julia Fox of
a new design TV show called OMG Fashun, premiering on E! on May 6
Watch the
trailer here
Excerpts in:
WSJ. Magazine (circ: 903,808; 40,214,307 UVM)
Teen Vogue (4,734,579 UVM)
Interviews in:
Elle (23,835,376
UVM)
Time (16,930,000
UVM)
Vanity Fair (15,320,205 UVM)
Incredible
interview with Law Roach about How to Build a Fashion
Icon on CBS Mornings! Watch here
Check out this
amazing reel where Zendaya preorders
her copies of HOW TO BUILD A FASHION ICON! The post has nearly 700K views
and nearly 27K engagements in 24 hours!
Law’s savvy and
entertaining social content has been in full force promoting preorders. A
tireless promoter, there is so much more to come on social!
See below
for details on our major marketing campaign with
nearly 3.2MM+ impressions!
· Cross
Promotion with Law Roach Instagram Platform (1.6MM followers)
· Newsletter
Advertising Campaign (October 1 October 7; 833K+ Impressions): Targeting major
fashion, lifestyle, and news publications including Vogue, Harpers
Bazaar, Elle, Glamour, Vanity Fair, Bustle, Essence, People, The New York
Times, The New Yorker, Los Angeles Times, and similar publications.
· On-Sale
Instagram Advertising (October 1 October 21; 800K+ Impressions): Targeting those interested in
fashion, design, and pop culture, along with mimicking advertising and media
hits to maximize impressions.
· Curated
Finished Copy Mailing to a select list of celebrities and fashion icons including Celine Dion (8.5MM
followers), Kim Kardashian (360MM
followers), Julia
Fox (1.7MM followers), Keke
Palmer (14MM followers), StyleNotCom (403K
followers), Nara
Smith (4.2MM followers), and more.
On-Sale
consumer eBlasts sent
to our pop culture, non-fiction, and fashion interest based groups (17K
subscribers)
Law Roach’s New Yorker (circ:
1,282,027; 8085767 UVM) profile is now live and on stands
The book is
prominently featured throughout
Read here