New York Times Bestseller
亚马逊畅销书排名：
#1 Best Seller in Swimming
#3 in Olympic Games
#61 in Memoirs (Books)
营销信息：
MAJOR MEDIA ROLLOUT
CONFIRMED
JUST ADD WATER by
legendary Olympic swimmer Katie Ledecky (Publication Date: 6/11)
Confirmed publicity:
New York Times Style Cover
Feature (in print 6/9)
CBS-Sunday Morning Profile (6/2 or
6/9 airdate)
NBC-Today Show Interview(6/10
or 6/11).
Katie has also filmed
additional book content that will air throughout the Olympics in August
on NBC Nightly News and NBC Sports.
Additional interviews
confirmed with the New Yorker (digital interview; 6/11), Elle
Magazine (July), Self Magazine (6/11; First Serial
and Q&A), People.com, and San Francisco Chronicle.
Additional coverage
expected from USA Today, Washington Post, Associated
Press, Los Angeles Times, and more.
Katie will have
numerous broadcast bookings (offers in hand include ABC-GMA, ABC-The View,
MSNBC, PBS NewsHour, Fox, etc.) and book events in August/September.
Katie was recently
awarded the Presidential Medal of Freedom. You check out the latest NBC-Olympics promo featuring
Katie here.
Major Marketing and
Advertising Campaign for JUST ADD WATER
Katie announced the book to her
combined 1.1M social followers, driving pre-orders and support from
fans and the USA Swimming community! Katie's committed to using her online
platforms this spring and summer to promote the book, giving fans an inside
look at how she became a champion.
Marketing campaign includes:
-
Custom
signed bookplates for dedicated marketing campaigns and promotions at
Premiere and Shop PBS
-
VIP
mailing to Katie's contacts with branded mailers
-
Pursuing
partnerships with USA Swimming to promote the book at the Olympic Trials
in June
-
Outreach
to swimming organizations and communities nationwide, as well as
connecting with women's sports organizations to capitalize on the
increasing support for women's sports
-
Social
advertising timed to the book's publication, the Olympic Trials, and the
Olympics later this summer
-
Finished
book giveaways this summer through the Simon Books Buddies program and
Goodreads
|
Publicity
ONLINE
MAR 7, 2024
Associated Press / Book Announcement and Cover
Reveal / Olympic champion Katie Ledecky’s memoir, ‘Just Add Water,’
to be published June 11: article syndicated on ABC News, Yahoo Sports, US
News and World Report, Atlanta Journal-Constitution, and various local
papers, tv stations, etc. / LINK
MAR 7, 2024
NBC Sports / Book Announcement / Katie Ledecky details
swimming career in memoir / LINK
MAR 7, 2024
Swimming World / Book Announcement / Katie Ledecky to
release memoir 'Just Add Water' in June / LINK
MAR 7, 2024
SwimSwam / Book Announcement / KATIE LEDECKY ANNOUNCES
NEW BOOK, DUE FOR A JUNE 11TH DROP BEFORE US OLYMPIC TRIALS / LINK
MAR 7, 2024
Essentially Sports / Book Announcement / “Adding to My
Book Club”: US Star Joins Swimming Fans To Celebrate Katie Ledecky’s Memoir
Achievement / LINK
MAR 7, 2024
Essentially Sports / Book Announcement / Struggling With
Mental Health in the Past, Katie Ledecky Gathers Bits and Parts of Her Life
in Special Memoir / LINK
|
|
Marketing
SOCIAL (EARNED)
MAR 7, 2024
@katieledecky / Book Announcement / LINK
|